Kohl's Cash Gifs
I led a team of videographers and motion designers to create seasonal gifs to allow Kohl’s to become part of the Twitter conversation around Kohl’s Cash and showcase Kohl's personality with their own original content . We created fun, humorous content that engages and encourages users to continue/share the conversation for events like Back to School, Holiday, and our Spring 2019 brand relaunch. Branded GIFs provide Kohl’s a unique opportunity to own a dynamic look and feel in these social conversations. Currently, Kohl's has uploaded more than 300 GIFs to its channel, racking up more than 213 million views.
We even created our own GIPHY page to showcase them all! Check them out here: https://giphy.com/kohls