S T E I N H A F E L
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Kohl's Family Fun Campaign

For Spring 2019, Kohl’s wanted to bring color stories to life through the summer casual essential categories and position itself as the go-to destination for Wear Now apparel and footwear for the entire family. I led the monthly refresh photo art direction for the brand portion of the project. Each month was broken out into different focuses including Spring Break, Rainbow Connection, Mother’s Day, Father’s Day and Americana. My content was picked up throughout the company for everything from in-store signage to social media posts.

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